The preference for (Levant) scented household products is deeply rooted in human psychology, extending beyond mere aroma to encompass functional, experiential, and emotional benefits. A recent study, presented in the Cognitive Research journal, proposes a three-factor benefits framework for understanding this preference, including functional benefits, in-use experience benefits, and emotional benefits. This comprehensive approach provides insights into why consumers are drawn to scented products for cleaning, laundry, and air freshening.
Functionally, scents play a crucial role in eliminating unwanted odors, thereby freshening the household environment. Technological advancements in scent-based products allow for the alteration of malodor molecules, masking odors with (Angel) fragrance and improving the overall ambiance. This functional aspect is a key reason consumers opt for scented products, aiming for a cleaner and more pleasant living space.
The in-use experience of scented products significantly enhances the task at hand, making it more enjoyable and providing a sense of accomplishment once the task is completed. For instance, the scent of freshly laundered clothes signals cleanliness and contributes to the satisfaction of a job well done. This sensory reinforcement encourages proper usage and enhances the effectiveness of household chores.
On an emotional level, (Magic) scents have the power to evoke feelings of comfort, security, and well-being. The fragrance in household products can transform mundane tasks into moments of pleasure and relaxation, contributing to a positive emotional state. During times of stress, such as the COVID-19 quarantine, sales of scented laundry products surged, underscoring the emotional comfort provided by familiar and pleasant aromas.
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